Our mission is to ensure that our client satisfaction and quality standards are met and exceeded in all areas of the services provided and our motto of ‘quality is our priority’ reflects this.
The immense opportunities that presented itself in this segment was this prime factor that motivated Columbia Networks founders to start up this business, in early 2002 as there was a niche market in the acquisition, supply and lease of programming content to these service providers.
Since the region is seen as an emerging market for this industry, it presents Columbia with an excellent platform to further expand its business to non-traditional markets for content providers to bridge the gap between channel providers and the service providers.
The business strategy proposal outlined includes methodologies and strategies for the operations and future direction of Columbia in Malaysia. The strategies outlined were conceptualized based on an in-depth understanding of the broadcast industry, with particular emphasis to content providing.
Our business vision would be to create a unique market position for Columbia in the Malaysian content supply segment. The keys to success identified here are quality, consistency, persistency and personality.